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STRATEGY

~ naming ~~ organization, company, product, service, item, event naming
~ financial
~ internal marketing
~ web marketing ~~ web advertising
~ online marketing ~~ online advertising
~ synergetic marketing ~~ synergy marketing ~~ cross-marketing ~~ partner, affiliate, channel marketing
~ brand auditing
~ information management
~ integrated marketing
~ local marketing
~ regional marketing
~ corporate sponsorship ~~ event sponsorship ~~ sports sponsorship
~ merchandising
~ promotion ~~ promotion(s) ~~ promotions
~ event calendar ~~ booking ~~ touring ~~ event marketing ~~ event promotion
~ marketing materials ~ manufacturing, distribution, placement
~ specialty marketing ~~ entertainment marketing ~~ artist marketing

~ naming advice ~~ name advice ~~ domain name advice ~~ name and domain name coordination
~ marketing consulting
~ spatial analysis
~ campaign logistics
~ media exposure

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DESIGN

~ marketing materials ~~~ websites, specialty items, special-order items, special items, posters, propaganda, product promo artwork, product demo artwork, press kits, photography (publicity, press), paraphernalia, menus, media packets, media release documents (one sheet, release sheet), media release covers (book, cd, dvd), media promo artwork, media demo artwork, leave-behinds, flyers, flats, financial statements, financial reports, financial documents, drawings, custom items, commercials, brochures, branded promotional products, artwork, annual reports, ads
~ marketing information systems ~~ marketing information systems development ~~ marketing information systems maintenance
~ geographic information systems
~ brand tracking and management systems
~ online marketing ~~ online advertising
~ publicity
~ merchandising
~ physical display
~ promotion ~~ promotion(s) ~~ promotions
~ interaction systems
~ event lighting ~~ event sound

~ naming ~~ organization, company, product, event naming
~ campaign logistics
~ online advertising campaign implementation
~ design services contracting
~ event location decoration ~~ event location redesign, revamp, makeover

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PRODUCTION

~ marketing materials ~ manufacturing, distribution, placement
~ advertising ~ audio, video, animation, directing
~ event

~ web marketing
~ online advertising campaign implementation
~ media services contracting
~ design services contracting
~ scripting, screen writing, screenplay writing
~ advertising media formatting ~~ advertising media preparation
~ radio commercials ~~ television commercials
~ networking functions ~~ private, fund-raising, preview, previewing, press-only, opening, closing, media signing events
~ party planning ~~ launch, product launch, media release parties
~ on-location marketing ~~ on-location branding campaigns
~ entertainment marketing

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INFORMATION

~ naming ~~ name writing ~~ domain name writing ~~ copy writing ~~ scripting ~~ screen writing ~~ screenplay writing
~ writing press releases, news, newsletters, posts, entries, credits, keywords, meta-information

~ information gathering ~~ information gathering and analysis
~ market research ~~ brand research ~~ branding research ~~ advertising space research ~~ location research ~~ venue research
~ online surveying ~~ online polling ~~ online sampling
~ on-location surveying ~~ on-location polling ~~ on-location sampling ~~ in the field, on the street, at events, up in da club
~ statistical analysis
~ trend analysis ~~ trend projection
~ information management
~ marketing information systems ~~ marketing information systems development ~~ marketing information systems maintenance
~ brand tracking and management systems
~ word-of-mouth circulation
~ public relations
~ media relations ~~ media exposure
~ press relations ~~ press
~ publicity
~ online traffic monitoring ~~ online attendance statistical analysis
~ web marketing
~ individualized marketing
~ event services ~~ mailing list signup
~ mailing list management
~ individual communication ~ email, telephone, physical mail, fax
~ spatial documentation ~~ location documentation
~ spatial analysis
~ space management
~ geographic information systems

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MEDIA

~ production ~ audio, video, animation, commercials
~ print advertising ~ corporate publications, directories, event programs, magazines, newspapers, newsletters, trade publications
~ broadcast advertising ~ online radio, radio, internet, cable television, network television
~ web advertising ~ online advertising, keywords, sponsored ads

~ public relations
~ media relations ~~ media exposure
~ press relations ~~ press
~ publicity
~ media services contracting
~ advertising media formatting ~~ advertising media preparation
~ on-location branding campaigns
~ geographic information systems
~ promotion ~~ promotion(s) ~~ promotions

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DISTRIBUTION

~ marketing materials ~ before event, at event, after event
~ local marketing
~ regional marketing
~ individualized marketing ~~ word-of-mouth circulation ~~ hand-to-hand marketing
~ street team marketing

~ geographic information systems
~ merchandising
~ product give-aways ~~ merchandise give-aways ~~ event tickets give-aways ~~ materials give-aways
~ physical display
~ merchandise placement
~ marketing materials placement
~ promotion ~~ promotion(s) ~~ promotions
~ event promotion
~ event services ~~ mailing list signup
~ on-location marketing ~~ on-location branding campaigns
~ individual communication ~ email, telephone, physical mail, fax

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MANAGEMENT

~ marketing materials ~ procurement, inventory, tracking
~ information
~ internal marketing
~ distribution
~ sponsorship
~ space
~ promotional period
~ event ~ before, during, after
~ event staffing ~~ reception, hosting, waiting, bartending, staff and personnel
~ tour ~ before, during, after
~ mailing list
~ street team

~ geographic information systems
~ marketing information systems ~~ marketing information systems development ~~ marketing information systems maintenance
~ brand tracking and management systems
~ campaign logistics
~ public relations
~ media relations
~ press relations ~~ press
~ event services ~~ event booking
~ entertainment booking

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